Dashboard
The Dashboard is your brand's mission control — a single view of your brand score, recent activity, upcoming social posts, website status, and store performance.
Overview
When you open BrandForge, the Dashboard greets you with a personalized summary of your brand's health and progress.
Good morning, [Name] 👋
Welcome to [Brand Name]. Let's build your brand foundation.
Brand Score
The Brand Score (0–100%) measures how complete your brand foundation is. It tracks the 7 core brand-building steps:
- Brand Strategy
- Name & Domain
- Logo Generator
- Collateral
- Website Builder
- Managed Hosting
- Social Media
Each completed step increases your score. The goal is 100% — a fully built and launched brand.
The score widget appears prominently at the top of the Dashboard. Click Get started to jump to the next incomplete step.
Stats Overview
Four key metrics are shown at a glance:
| Metric | What it shows |
|---|---|
| Brand Score | Overall brand completion percentage |
| Brand Assets | Total assets in your library + new this week |
| Posts Scheduled | Upcoming social media posts |
| Website Visits | Traffic to your live site vs. last month |
Additional store stats appear once your eCommerce store is active:
- Store products
- Print orders (Web2Print)
Brand Journey
The Brand Journey panel shows all 7 core steps as a visual progress tracker. Each step shows:
- Whether it's complete (✓) or pending
- A one-line description of what it covers
- A link to jump directly to that module
Additional modules (Brand Assets, Web2Print, eCommerce) appear below the 7 core steps.
Recommendations
BrandForge's AI surfaces priority actions based on your current brand state. Recommendations appear in three tiers:
| Priority | Example |
|---|---|
| High priority | Complete your collateral set, finish business card design |
| Suggested | Connect TikTok, add product photography |
Each recommendation has a direct action button to jump to the relevant module.
Quick Actions
Four shortcut buttons for common first-time actions:
- Complete onboarding — Set up your brand foundation
- Generate logo — AI logo from your brand idea
- Search domain names — Claim your brand online
- Build your website — Go live in minutes
Upcoming Posts
Shows your next 3 scheduled social media posts, with platform (Instagram/LinkedIn), scheduled time, and a preview of the post caption. A Schedule button links to the Social Media Calendar.
Domain & Website Status
Live status widgets for:
- Domain — Shows your connected domain, renewal date, and a link to manage it
- Website — Live/draft status, page count, and links to edit or visit the site
Store Overview
Once your eCommerce store is active:
- Product count
- Order count
- Total revenue
- A Manage store link
Recent Activity
A chronological feed of the last 6 events in your workspace:
- Social posts published
- New store orders
- Brand assets exported
- Website pages updated
- Print orders shipped
- Social posts scheduled
Each event shows the timestamp, a description, and relevant context (e.g. order number, post platform, page name).
The fastest path to 100% is: Strategy → Name → Logo → Website → Hosting. Social and Collateral can come after you're live.