AI Site Builder
The AI Site Builder generates a complete, multi-page website from a plain-language description. It's BrandForge's most powerful generation feature — producing ready-to-publish sites in seconds.
The AI Site Builder is marked New in the sidebar. It uses the latest generation model and replaces the older template-based builder for all new websites.
How It Works
The AI Site Builder is a conversational requirement-gathering flow that collects your brief, confirms the plan, and then generates your site.
Step 1 — Open AI Site Builder
Go to Digital Presence → Website Builder → AI Site Builder.
The page opens with:
- An AI chat panel showing your brand context (Building for [Brand] · [Industry])
- A Start with a template section
- A Live Preview pane on the right (empty until generated)
Step 2 — Describe your website or pick a template
Option A — Plain language description:
Type what you want in the chat field. Be as specific or broad as you like — the AI will ask follow-up questions to fill in the gaps.
Example:
"Create a bold fashion ecommerce website. I want a strong editorial homepage, collection pages, an about section, and a lookbook. Edgy and aspirational."
Option B — Starter template:
| Template | Style |
|---|---|
| ☕ Coffee Brand | Premium editorial, shop & blog |
| 🚀 SaaS Landing | Modern product launch page |
| 🎨 Design Portfolio | Creative studio showcase |
| 🌿 Wellness Brand | Luxury health & lifestyle |
| 👗 Fashion Store | Bold ecommerce with editorial flair |
| 💼 Creative Agency | Services, case studies & team |
Selecting a template pre-fills your brief and jumps straight to the confirmation step.
Step 3 — Review the generation plan
After your description, the AI summarizes what it's about to build:
Ready to generate
A bold, editorial ecommerce website for [Brand] — reimagined as
a fashion brand — with a strong homepage, collection pages, an
about section, and a lookbook.
Website type ecommerce
Industry Fashion
Style bold · luxury
Color vibe High-contrast black and white with a sharp electric accent
Pages Home · Collections · Lookbook · About
Color palette #0A0A0A #E8FF00 #F5F5F5
At this point you can:
- Generate Website — proceed with the plan
- Start over — clear the conversation and begin again
- Continue chatting to refine ("Add a Contact page", "Make it warmer — use amber instead of electric yellow")
Step 4 — Generation
Click Generate Website. BrandForge builds your complete site:
- All pages are generated simultaneously
- Sections are populated with brand-appropriate copy
- Your brand colors from Brand Strategy are applied automatically
- A Live Preview appears in the right pane as sections are built
Generation typically takes 10–30 seconds depending on page count.
Step 5 — Review and edit
Once generated, you have two options:
- Edit — Open the full visual page editor to refine content and layout
- Publish — Go live immediately (you can still edit after publishing)
What Gets Generated
The AI Site Builder creates:
| Element | Details |
|---|---|
| Pages | All pages described in your brief (typically 3–6) |
| Sections per page | 4–8 sections (Hero, Features, About, Testimonials, CTA, Footer, etc.) |
| Copy | Brand-aware page copy using your strategy voice and audience |
| Colors | Applied from your Brand Strategy palette |
| Navigation | Header nav with links to all pages |
| Footer | Brand footer with links and copyright |
Tips for Great Results
List the pages you need: "Home, About, Pricing, Blog, Contact". The AI will generate all of them.
"Like Linear.app but warmer" or "Stripe meets Aesop" gives the AI a strong visual direction to work with.
If you have specific products, services, or features, mention them. The AI will incorporate them into section copy rather than using generic placeholders.
Rebuilding
At any time from the visual editor, click Rebuild with AI in the header to return to the AI Site Builder and regenerate the entire site. This is useful if you want a significantly different direction.
Clicking Rebuild with AI and generating a new site will replace your current pages and sections. Manual edits made in the page editor will be lost. Export or save important content before rebuilding.