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SEO

The SEO module gives you control over how your website appears in search engines and when shared on social media. Set page-level meta titles, descriptions, and URL slugs for every page on your site.

Accessing SEO Settings​

Per-page SEO (recommended)​

In the Pages editor, click anywhere outside a section to deselect it. The right panel switches to Page SEO settings for the current page.

SEO module​

Go to Digital Presence → Website Builder → SEO for a full-site overview of all page SEO settings in one place.

Page SEO Fields​

Meta Title​

The title that appears in:

  • Browser tab
  • Google search results (the blue clickable headline)
  • Social media link previews (Open Graph title)

Best practices:

  • Keep it under 60 characters (the character counter shows 0/60 chars)
  • Include your brand name — typically at the end: "Our Services | Luminary Coffee"
  • Use the target keyword for that page near the beginning

Meta Description​

A summary of the page that appears:

  • Under the title in Google search results
  • In social media link previews

Best practices:

  • Keep it under 160 characters (the character counter shows 0/160 chars)
  • Write it like a mini-ad for the page — compelling and relevant
  • Include the primary keyword naturally
  • Don't duplicate the meta title

URL Slug​

The URL path for this page, e.g. /about, /services, /blog/how-to-brew.

Rules:

  • Lowercase only
  • Use hyphens to separate words (no spaces, no underscores)
  • Keep slugs short and descriptive
  • The homepage slug is always / — cannot be changed

Changing a URL slug: Changing a slug changes the page's URL. If your page is already indexed by search engines or linked elsewhere, set up a redirect or update the links. BrandForge does not automatically create redirects.

Site-level SEO​

The SEO module overview shows all pages in a table with their current:

  • Page name
  • Meta title (with character count warning if over 60)
  • Meta description (with character count warning if over 160)
  • URL slug
  • Last edited date

Click any row to edit that page's SEO settings inline.

Open Graph & Social Sharing​

BrandForge automatically generates Open Graph tags using your per-page meta title, meta description, and featured image (for blog posts). These control how your pages appear when shared on LinkedIn, Facebook, WhatsApp, and other platforms.

Sitemap​

BrandForge automatically generates and maintains an XML sitemap at /sitemap.xml. This is submitted to search engines automatically when your site is published and a custom domain is connected.

Robots.txt​

A default robots.txt is generated at /robots.txt allowing all crawlers. This is appropriate for most sites. If you need to customize it (e.g. to block specific crawlers), contact support.

SEO is a long game

Good meta titles and descriptions help with click-through rates immediately. But search rankings take weeks to months to build. Publish regularly to the Blog to accelerate organic growth.